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How to Choose the Perfect Colour Palette for Your Website

by | Jun 5, 2017 | Branding, Design Advice, Organisation, Uncategorized |

There’s a strong connection between a business and its target market where colour is concerned. The former tries to use it to attract consumers, while the latter is drawn (or not) towards a brand based on the colours presented. It is important that the palette used results in conversion, something a graphic designer or web designer knows exactly how to take advantage of.

Because the figures say it all:

  • 85% of shoppers buy a particular product based on colour.
  • 80% increase in brand recognition is associated with colour, which is directly linked to consumer confidence.

Because you want to get a big piece of that pie, it is only right that you choose the perfect colour palette for your website? Considering the hundreds of HTML colours to choose from, this might not seem such an easy task. But there are rules and ideas that you can work with, such as the psychology of colours and the kind of consumers a specific shade attracts.

In choosing the shades to use, the primary colours you must consider are kept to three, a number that you can easily work with to help you narrow down your options.

  1. 1 Dominant colour as your brand colour
  2. 1 to 2 accent colours to complete a colour scheme
  3. 1 background colour to bring the palette together

Basically, you need to pick up to 4 tones. So let’s get started.

Which colours attract which type of shopper?

  • Red orange, black, and royal blue

This set of colours attract impulse shoppers, which is why they are often used in fast food chains, outlet malls, and to market clearance sales.

  • Navy blue and teal

This colour duo appeals most to shoppers on a budget and are often used by larger department stores and banks.

  • Pink sky, blue, and rose

Attracting traditional buyers, these colours are often used in clothing stores.

To better to identify which colour to use, it is best to get to know your target market, particularly the demographics. After all, men and women have different colour choices, and age also influences change in how a consumer perceives colours.

Personality a colour represents

If you want to make the right impression to your target market, it is important to use a colour that best conveys what your business or brand is all about. Below are a few examples.

  • Red is energy, passion, urgency, and excitement. But it can also mean danger, which is why it is used to create urgency or trigger a strong emotional reaction.
  • Yellow conveys optimism, youthfulness and cheerfulness, and is used primarily to grab attention. But because it can put strain on the eyes, it must be used sparingly.
  • Blue conveys trust, calmness, peace, stability, and security. Banks and businesses use it to create a sense of security and trust.
  • Green means wealth, health, nature, and tranquillity. It is also the easiest colour that the eye can process, creating a relaxing effect.

Now that you have a good idea of how colours influence shoppers’ behaviour why not start picking the right ones for your website? Consult with your graphic designer for professional advice.

Thanks for reading and take it easy! Don’t forget to follow me on twitter, instagram and Linked in. If you have any questions please get in touch via the contact form – Gracey xoxo