About Adept 237
In West Africa, Adept 237 provides career advice and HR solutions. The company was founded in 2017 with the goal of assisting young Africans in finding work.
I had a phone consultation with the client who was looking for a distinct logo to visually communicate the brand’s unique identity and what it represents.
As selecting a job is a continual journey, I chose to develop the logo based on the idea of a road sign. When it came to choosing the colours for the logo, I gave the client a few colour swatches to pick from, and we settled on teal and grey. Teal combines the calming qualities of blue with the energising qualities of green. This can lead to ideas like transparency and open communication. Grey is linked with being wise, refined, dignified, conservative, understated, elegant and authoritative.