Branding – London | Middle East | Asia | International
Seatrade Maritime Awards
Seatrade Maritime Awards
About Seatrade Maritime Awards
Seatrade Awards, in association with Lloyd’s List, is the leading awards programme for the global shipping and maritime industries.
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- Seatrade Awards in association with Lloyd’s List.
- Seatrade Maritime Awards Middle East, Indian Subcontinent and Africa in association with Lloyd’s List.
- Seatrade Maritime Awards Asia in association with Lloyd’s List.
- Seatrade Maritime Awards International.
Objective
Update the awards portfolio that matches the style while retaining each individual’s uniqueness, as well as ensuring that it is fresh and current in line with design trends that will be relevant for at least two event cycles.
Design
I was tasked with redesigning and modernising the maritime industry’s awards portfolio in order to give it a current and fresh feel. Each award category needed to have its own distinct style that complemented the rest of the awards family. I started by producing colour swatches for each region. The colour palette for the London awards is blue, the colour palette for the Dubai awards is purple, the colour palette for the Asia awards is red. I researched each sector to ensure that the colour palette would appeal to its intended audience. I then created a symbol for each area, such as glass shards for the London awards, a mandala for the Dubai awards, an Asian Masquerade mask for the Asia awards.
The International Awards were created in reaction to the epidemic and were added to the awards portfolio a year after I designed the branding. It was simple to design the elements required because I had already designed a formula. I chose a grey and blue colour palette with a wave emblem since I knew this was for a global platform and I wanted something that would appeal to everyone.
I was responsible for designing: social media (LinkedIn, Facebook, Instagram, Twitter), Google ads, print and digital adverts, print and digital signage, souvenir programmes, winner brochures, Swapcard Platform (welcome image, background, buttons, digital adverts), Email header and footers, MPUs and leaderboards, certificates, winner and finalists badges.
