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Branding

SMME & SMME Virtual

SMME & SMME Virtual

About SMME & SMME Virtual

Seatrade Maritime Middle East, which was founded in 2008, has become the industry’s meeting place for maritime experts in the Middle East. The three-day event includes a diverse trade show, informative conference programmes, and plenty of opportunity for strategic networking.

Event Planner
Event Planner
SMME What to expect infographic
Objective

Create a fully immersive event branding for Seatrade Maritime Middle East & Seatrade Maritime Middle Virtual.

Design

SMME’s branding was completed in 2019 in preparation for the 2020 live show; however, the pandemic struck, and I was entrusted with producing a virtual experience. SMME Virtual was formed after drawing up a few logos with various titles (SMME Digital, SMME – Online, etc.). The design was adapted for an online audience, taking the opportunity to go bright and bold.

In 2021, I designed a hybrid experience that could be customised for both a live and online audience. The colour palette and images remained the same, but I was asked to refresh the creatives so that the virtual and hybrid events could be distinguished.

SMME Virtual infographics
SMME Virtual Adverts